Microsoft Hololens and the NFL

Client

— Microsoft

Year

— Feb 2016

Technology

  • Cinema 4D
  • After Effects

 

 

Project overview

As entertainment moves beyond the TV screen, exciting new opportunities have opened up for us in the motion graphics industry. I've had the opportunity to develop content for VR using the Oculus Rift, built demos for the Samsung Gear S smartwatch, worked with Google Glass — and now the HoloLens.

Microsoft HoloLens is a pair of smartglasses that makes “futuristic" gesture-controlled augmented reality possible today.

This spot showcased a deal between Microsoft and the NFL, in which fans would have access to extra content during games, such as 3D replays, real-time player statistics, and extended video content. The video picked up a huge amount of press! Here are a few of the articles:

 

 

 

 

Credit where credit is due:

This is a Cardboard Castle and Microsoft project, that as a freelancer, I had a very small part in. The great live action production, compositing, and design work in the spot are entirely Cardboard Castle's. I was responsible for animation and some of the modeling shown in the screenshots below.