String Theory / Transparent LCD

Role – 3D Prototyping, After Effects Animation & Physical Sculpting

Created at Citizen

In a busy studio environment, it's not everyday that people stop what they're doing to come over and ask "what the hell is that?" I'll tell you! – It's a 65" touch enabled, transparent LCD TV screen, mounted on the front of a 4'x8'x16" box. Inside the box are a dozen high-powered LED arrays, which act as a backlight for the TV screen. And that's only half the half of it! 

The on-screen graphics were designed by Doug Merritt and animated by Colin Brandt and I. The majority of the screen's content is under NDA, but glean what you can from the video above.

The other half of the project is what went inside the box. We designed and built a sculpture made of roughly 400 feet of waxed orange cord, wrapped symmetrically around a grid of pegs. This is set on a white plane, with a circular void cut into the center. I wish I could share the meaning and concepts behind the arrangement, but I can say that it looked awesome!

In the early stages of the project, I was responsible for 3D concept renderings of the physical build. I was able to help our creative team, led by Creative Director Noah DiJulio, visualize concepts and create mock-ups that answered a lot of important visual questions. Cinema 4D's Mograph tools were a great way to quickly build different string arrangements, and the R15 render engine gave me fast and extremely high fidelity results. This is work I really loved doing and one of the most exciting projects I've been a part of! 

String Theory Transparent LCD_IMG_9342.2014-12-10_230454
String Theory Transparent LCD_IMG_9364.2014-12-13_232623
String Theory Transparent LCD_IMG_9378.2014-12-14_012356
String Theory Transparent LCD_IMG_9429.2014-12-15_211340
String Theory Transparent LCD_IMG_9703.2015-01-11_205733
String Theory Transparent LCD_IMG_9707.2015-01-11_213745
String Theory Transparent LCD_IMG_9732.2015-01-12_045953
String Theory Transparent LCD_IMG_9746.2015-01-12_054216
String Theory Transparent LCD_IMG_9765.2015-01-12_055705
String Theory Transparent LCD_IMG_9780.2015-01-13_183046
String Theory Transparent LCD_IMG_9797.2015-01-14_230149
String Theory Transparent LCD_IMG_9831
String Theory Transparent LCD_IMG_9876
String Theory Transparent LCD_IMG_9855
String Theory Transparent LCD_IMG_20141210_111330553

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Process & Styleframes

String Theory Transparent LCD__box_17
String Theory Transparent LCD_Grid2_macro
String Theory Transparent LCD_Grid2_front-strings_and_plate
String Theory Transparent LCD_Grid2_isometric_strings
String Theory Transparent LCD_Symmetry_01_front-2
String Theory Transparent LCD_Symmetry_01_front-3
String Theory Transparent LCD_3D_render_02

David Bryan - Freelance Motion Graphics Artist and Designer - ©2024 dcbryan